Experienced Customer Marketing Analyst – Senior Care Solutions

At arenaflex, we're dedicated to empowering caregivers and their senior loved ones to make informed decisions about senior care. As the nation's leading online resource for senior care, we're committed to delivering a best-in-class customer experience that sets us apart from the rest. We're seeking an experienced Customer Marketing Analyst to join our Marketing team, where you'll play a critical role in driving customer engagement, loyalty, and retention across our B2C and B2B marketing channels.

About arenaflex

arenaflex is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation's largest senior care advisory service, arenaflex helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, arenaflex employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. arenaflex fosters, cultivates, and preserves a culture of diversity, equity, and inclusion.

Our Company Values

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.

Job Description

As a Customer Marketing Analyst at arenaflex, you'll be responsible for driving customer engagement, loyalty, and retention across our B2C and B2B marketing channels. You'll work closely with our Marketing team to develop and execute customer marketing strategies that deliver a best-in-class customer experience. Your primary focus will be on the customer journey, ensuring that families remain engaged with their advisor and a wealth of resources as they search for the right senior care solution for their loved ones.

Key Responsibilities

* Customer Journey: Orchestrate best-in-class follow-up experiences for families working with arenaflex via customer marketing channels (Email, SMS, and Phone).

• Performance Monitoring: Oversee daily customer marketing metrics (delivery, open, click-through, response, and opt-out rates) across programs and channels (Email, SMS, and Phone).
• Reporting: Build and distribute timely and accurate reporting for customer marketing programs.
• Customer Experience Audits: Regularly review and own updates to arenaflex customer journeys.
• Operations Support: Own process documentation and continuous process improvement through the use of automation and technology tools.
• Coaching and Direction: Provide coaching opportunities and direction to sales leaders and team members.

Qualifications

* Required Skills and Competencies: + Highly organized, with the ability to manage a high volume of operational, analytical, and administrative tasks. + Demonstrated success in root cause analysis and process improvement. + Excellent judgment with the ability to make independent decisions in line with company mission and values. + Experience building reports and working with software tools, including Excel, Tableau, Google Suite, and Gong (Call Listening), a plus.

• Communication:

+ Excellent, organized communication. + Experience working with internal sales teams a plus. + Focus on delivering accurate reporting, actionable insights, and driving continuous process improvement.

• Education:

+ Bachelor's degree. + 1-2 years of experience in a marketing or operations function, a plus.

What We Offer

* Base Salary: $70k - $80k base.

• Bonus: 10% Management Bonus.
• Benefits:

+ 401(k) plus match. + Dental insurance. + Health insurance. + Vision Insurance. + Paid Time Off.

Why Join arenaflex?

At arenaflex, we're committed to creating a workplace culture that values diversity, equity, and inclusion. We believe in empowering our employees to grow and develop their skills, and we offer a range of opportunities for professional growth and development. If you're passionate about delivering a best-in-class customer experience and want to join a team that shares your values, we encourage you to apply.

How to Apply

If you're ready to take your career to the next level and join a team that's making a difference in the lives of caregivers and their senior loved ones, click the link below to apply: Apply Job!

Confidentiality

All your information will be kept confidential according to EEO guidelines.

E-Verify

arenaflex uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. Apply for this job