Director, Customer Marketing and Growth Strategy – Drive Business Growth and Innovation at arenaflex

Job Summary:

arenaflex is seeking a highly strategic, collaborative, and results-driven Director of Customer Marketing & Growth Strategy to lead the development and implementation of total beverage marketing strategies for key Strategic Partnership & On-Premise (SPOP) customers. As a thought leader, you will play a critical role in driving value, building brand love, and increasing beverage incidence and profitability for these partners. If you have a passion for innovation, customer-centricity, and entrepreneurial spirit, we encourage you to apply for this exciting opportunity.

About arenaflex:

arenaflex is a leading beverage company that has been refreshing the world for over 130 years. Our purpose is to refresh the world and make a difference, and we are committed to nurturing an inclusive culture that is grounded in our company purpose. We believe in continuous learning, taking an expansive approach to what's possible, and focusing on four key behaviors: curious, empowered, inclusive, and agile. We are proud of our culture and the reasons our company continues to thrive.

Responsibilities:

As the Director of Customer Marketing & Growth Strategy, you will be responsible for:

Marketing Strategy and Execution:

* Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.

• Construct and deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews.
• Seek out and leverage national marketing initiatives, brand ideas/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.

Partnerships:

* Develop long-term customer partnerships with ownership of senior-level marketing relationships.

• Champion for both customer and arenaflex imperatives internally and externally to deliver on our Growth Promise in all areas.
• Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.

Insights:

* Present "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category), and "Now What" (recommendations in how to apply to customers' business) to deliver persuasive selling stories.

• Identify and leverage customer-specific and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
• Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.

Qualifications & Requirements:

* Minimum Education Required: Bachelor's degree in Marketing/Business or equivalent education.

• 5-10 years business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
• Advanced Strategic Thinking & Application.
• Insights/Inspiration to Action.
• Category Innovation.
• Digital Ecosystem.
• CBP/Long Range Indispensable Value.
• Effective Storytelling.
• Agency Management.
• Media Planning, preferred but not required.
• Demonstrated personal leadership skills and ability to influence.

Location:

Remote in the US, with a preference for Central and East Regions.

Travel:

Approximately 25-50%.

Skills:

* Account Management.

• Business Development.
• Business Insights.
• Communication.
• Cross-Functional Teamwork.
• Decision Making.
• Influencing.
• Joint Business Planning.
• Leadership.
• Marketing.
• Marketing Strategies.
• Negotiation.
• Pitch Presentations.
• Results-Oriented.
• Storytelling.

Compensation:

* Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30. Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive, and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Equal Opportunity Employer:

arenaflex is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.

How to Apply:

If you are a motivated and results-driven individual with a passion for innovation and customer-centricity, we encourage you to apply for this exciting opportunity. Please visit our website to register as a candidate and submit your application. Apply Job! Apply for this job