Product Director Banking Engagement
## Responsibilities Strategy & Engagement Leadership: Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI. Engagement-First Roadmap: Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility. Data-Driven Experimentation: Establish a world-class experimentation culture within your team. You will relentlessly test hypotheses around onboarding, activation, and retention to drive incremental growth. AI-Forward Execution: Foster the use of AI tools (including "vibe coding" and rapid prototyping) within the PM and design teams to accelerate the build-measure-learn loop and drive extreme process efficiency. Banking Onboarding & CX: Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users. Portfolio Management: Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features. Stakeholder Orchestration: Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the "Bank" segment ships high-quality products at an elite fintech pace. Team Coaching: Lead and mentor a squad of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization. ## Requirements Engagement & Activation Expert: 7–10+ years of product leadership at high-growth consumer fin-techs, neo-banks, or digital marketplaces. You have a "rockstar" reputation for driving user activation and engagement Experimentation Native: You are used to high-frequency A/B testing and managing products through a rigorous data-driven lens. You know how to find the "signal" in the noise. Customer Centricity: You have a strong sense of product design and a proven ability to identify and solve customer pain points through intuitive UX. Strategic & Structured: You possess exceptional structured thinking and communication skills. You can break down a 3-year vision into clear, actionable, and measurable milestones.
- *The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.**
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