Growth Lead – Retention, UGC
Job Description:
- Own onboarding for Shopify brands - from install to first live UGC campaign
- Work directly with founders and ecommerce teams to identify growth gaps across retention, reviews, and customer content
- Design and launch post-purchase flows that drive UGC / CGC, reviews, and repeat purchase
- Build and optimise retention flows using rewards, Wallet passes, and incentives
- Increase volume and quality of customer content across photos, videos, and reviews
- Analyse campaign performance across brands and turn insights into repeatable growth playbooks
- Identify opportunities to improve conversion, retention, and LTV through customer content
- Feed merchant insights into product to shape features around real ecommerce needs
Requirements:
- Experience working with Shopify brands or within D2C ecommerce
- Strong understanding of UGC, customer reviews, and content-driven growth
- Proven ability to drive retention and repeat purchase in ecommerce
- Experience building post-purchase or lifecycle flows that convert
- Comfortable working directly with founders and ecommerce operators
- Strong grasp of ecommerce metrics - conversion, retention, LTV
- Experience with rewards, loyalty, or incentivised engagement is a plus
- Clear, practical communicator with a bias to action
- Comfortable in an early-stage, high-ownership environment
Benefits:
- Work directly with founders across product, growth, and GTM
- High ownership across retention, revenue, and product direction
- Shape how Shopify brands use customer content for growth
- Be part of an early-stage company and define the playbook
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