Cold Email Copywriter — B2B Outbound to Independent Health Food Store Owners (MI/IN/OH)
About Us
Arbor Spring Farms grows, manufactures, and distributes lion's mane mushroom products — every step done in Spring Arbor, Michigan, from our own farm to our processing facility to our warehouse. We currently sell a fully traceable lion's mane tincture that supports focus, memory, and nerve health. "Pure Michigan" isn't a tagline for us, it's the supply chain. - Site: https://arborspringfarms.com/ - Traceability page: https://arborspringfarms.com/pages/traceability - Product: https://arborspringfarms.com/products/lions-mane-mushroom-tincture We're expanding into wholesale and need someone to write the outbound sequence that opens doors with store owners. Who We're Targeting Who We're Targeting - Who: Owners and head buyers at independent health food stores (think Horrocks Market — https://www.horrocksmarket.com/) - Where: Michigan, Indiana, Ohio - What they want: Grow their local brand. Stock products their customers can't grab on Amazon. A supplier story they can repeat to a curious shopper at the register. - Their pain: Margin squeeze from chains and DTC. Customers asking about sourcing and traceability they often can't verify. A steady stream of broker pitches that all sound the same. Who You Are - You've written outbound sequences that generated real reply rates from independent retailers, grocers, or specialty store owners. Bring numbers. - Bonus points for supplement, natural products, or specialty food experience selling into independent retail. - Native-level English. Tone reads like a peer-to-peer conversation, not a consultant and not a marketer. - Comfortable using psychological triggers and a sharp value prop instead of gimmicks. Who You're Not - Intermediate writers leveling up on our budget - Anyone using AI to draft — we will spot it, and so will the store owners we're emailing - Swipe-file recyclers - Anyone whose go-to subject line is "Quick question" To Apply 1. Send 2–3 samples of cold outbound emails you've written (not newsletters, not nurture sequences). Reply rates or booked-meeting numbers carry weight. 2. What's your philosophy for getting a reply from a busy, overwhelmed store owner in 2026? 3. Describe your experience writing for natural products, supplements, or independent retail. If you use AI to draft your proposal or the final work, please don't apply. We're paying for human expertise and psychological insight. Apply tot his job Apply To this Job