SEM Analyst | Open English

SEM Analyst The Open English brand has been a leader in online English language learning for 15 years. The Next U brand, acquired in 2016, also provides a leading online learning platform focused on high demand digital and tech skills such as web and app development, digital marketing, and design. We are proud to be a global education technology (EdTech) leader offering online language learning to adults and to children through its Open English Junior brand, as well as various online certificates in digital, technology and business specializations. We are currently in over 25 countries on 3 continents. Join us, and be a part of our innovative team dedicated to empowering our students. We continuously look for the best professionals in their fields to join our talented team. We offer opportunities to collaborate and implement new ideas in a cheerful and inspiring work. Position Overview: The Search Engine Marketing (SEM) team manages biddable media, including SEM/PPC, display/GDN, Youtube and Discovery ads, for prospecting audiences and remarketing efforts. As an SEM Analyst, you will work closely with the SEM Manager and a team of Brand Managers to ensure campaign success. As a member of the SEM team, you are a fundamental part of the marketing team and are responsible for bringing in qualified leads. You must have attention to detail, maintain a positive attitude and be able to work autonomously in a fast paced environment.

• Responsibilities:
• Create, analyze and optimize paid search campaigns in Google AdWords, Bing Ads, 3rd party SEM platforms, Youtube ads and Display ads
• Conduct recurring weekly and monthly optimization tasks (i.e. keyword expansion, ad testing, negative management, etc.)
• Provide consistent and effective support to Managers on day-to-day maintenance of campaigns and new SEM, Display, and Video opportunities
• Deliver analysis and insights that help teams optimize creatives and landing pages, assessing metrics such as Ad CTR, Click Share, Impressions Share, Lead Rate, Enrollment Conversion Rate, CPL, CPA and Ad strength.
• Provide ongoing and ad hoc analytical support to the Google Ads Manager.
• Qualifications:
• 2-3 years of hands-on paid search experience for large budget accounts (Google & Bing).
• Skilled in Google Analytics.
• Understanding of SEO.
• Certifications: Google AdWords Fundamentals, Search Advanced, and Google Display Certifications.
• Up to date with the latest trends and best practices in SEM, Display and Video advertising.
• Preferred Qualifications:
• Based in Latam.
• Advanced English
• Proficiency in Excel and Google Sheets (pivot tables and formulas) a plus.
• Bachelor’s degree in Marketing preferably – Advertising, social communication, Finance, Data Analytics, Engineering or equivalent experience in online advertising (min. 3 years) accepted.
• A successful candidate for this role will demonstrate the following personal skills and attributes:
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in writing.
• Excellent organizational skills and the ability to manage multiple responsibilities.
• Willingness to learn and adapt.

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