Digital Marketing Lead
Are you ready to shape the voice and visibility of a global healthcare company? As our Digital Marketing Lead, you will drive the global social and paid media strategy across all Embla Medical brands. From building brand awareness and growing online communities to accelerating customer acquisition and maximizing campaign performance, you'll play a pivotal role in connecting our brands with audiences around the world. As the go-to expert for social and paid media, you'll set the strategic direction, identify new opportunities, and collaborate with teams across markets to ensure our channels deliver impactful, always-on engagement and measurable business results. Your responsibilities Strategy & Vision: Serve as the strategic architect for the comprehensive paid media and global social media roadmap, encompassing paid search, paid social, programmatic display, and organic social across all major platforms. Guide and mentor the paid media and social specialists, and operationalize the strategy for all global campaigns and product launches, ensuring seamless and effective integration across channels and markets. Budget Management: Oversee the paid media and social media budgets and expenditures, ensuring efficient allocation of resources across platforms, campaigns, and global markets. Regional & Market Collaboration: Partner closely with regional marketing teams and in-market leads to align paid media and social media efforts with local business priorities, audience nuances, and regulatory requirements, while also coordinating with product management, R&D, and sales as needed. Performance Analysis: Review and report on the performance of all paid media and social media channels to key stakeholders, including senior and market leadership. Vendor & Agency Management: Manage relationships and performance with external agencies, ensuring they deliver on key objectives. Market Insight: Serve as a key resource for market leaders, providing strategic guidance and ensuring paid media and social strategies are adapted to local market need Our ideal candidate Bachelor's degree in Marketing, Communications, or a related field. 5+ years of experience in paid media and social media. Proven track record of developing and executing successful paid media and social media strategies at a global or multi-market scale. Strong understanding of paid media channels (paid search, paid social, programmatic display) and major social media platforms, including content strategy, community management, and platform-specific best practices. Direct, hands-on experience growing and maintaining corporate social media accounts, ideally within a highly regulated industry (e.g., medical device, healthcare, pharmaceutical, or financial services). Excellent analytical skills with the ability to interpret data and make data-driven decisions. Exceptional, communication, and collaboration skills. Experience managing large budgets and working with external agencies. Our offer At Embla Medical, we believe in creating a supportive and inspiring work environment. As part of our team, you’ll enjoy: An international team culture - collaborate with colleagues across borders in a diverse and inclusive environment. Flexible work model - balance remote work with in-person collaboration to suit your lifestyle and productivity. Private medical care - comprehensive health coverage to support your well-being. Personal time off - 26 days of paid annual leave for everyone from day one, regardless of prior work experience/seniority. Career growth opportunities - access to professional development and internal mobility across our global organization. Sport card support - co-financing of a sports card to help you stay active and healthy. Social fund - access to benefits financed from the Company Social Benefits Fund (ZFŚS) Össur is a leading global provider of prosthetics and bracing and supports solutions. Embla Medical is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available individual in every job. Embla Medical's equal opportunity policy prohibits all discrimination (based on race, color, creed, sex, religion, marital status, age, national origin or ancestry, physical disability, mental disability, military service, pregnancy, child birth or related medical condition, actual or perceived sexual orientation, or any other consideration made unlawful by local laws around the world). Embla Medical is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all individuals involved in the operations of Embla Medical and prohibits discrimination by any employee of Embla Medical, including supervisors and co-workers. Important Warning: Beware of fraudulent recruiters impersonating our company. Please take extra caution when asked for any sensitive personal information, such as social security numbers or bank account details. We will never ask you for any form of payment during the recruitment process. Please make sure you refer to our official website. Apply To This Job